Savitribai Public University Digital Marketing MCQ | SPPU Digital Marketing MCQ | Management

Digital Marketing MCQ

1. What does SEO Stands for?

1. Site Engine Optimization            
2. Search Engine Optimization
3. Server Efficiency Optimization  
4. site Efficiency Optimization

Answer : 2) Search Engine Optimization.

 

2. Which of the following is not a type of digital Marketing Activity?

1. Social Media Marketing    
2. Digital Display Marketing
3. Email Marketing                 
4. Print Advert

Answer :  4) Print Advert

 

3. Which term is CPM refer to ?

1. Cost per hundred    
2. Cost per Million
3. Cost per Thousand  
4. Cost per Click

Answer : 2) Cost per Million.

 

4. Which of the following are type of SEO?

1. one-page SEO and Front-page SEO   
2. Front-page SEO and Off-page SEO
3. On-page SEO and Off-page SEO         
4. None of the above

Answer :  3) On-page SEO and Off-page SEO .

 

5. What does SERP stands for?

1. Search Entry Rating Procedure      
2. Search Engine Result Page
3. Search Engine Resource Process  
4. None of the above

Answer : 2) Search Engine Result Page

 

6. Which is a type of digital Marketing?

1. Internet Marketing
2. Mobile Marketing
3. Social Media Marketing
4. All of the Above

Answer : 4) All of the Above

 

7. Which is not example of traditional Marketing?

1. Print Ads         
2. Newspaper
3. Mobile
4. Radio

Answer : 3) Mobile

 

8. One of the key components of SMM is

1. Search Engine Optimization
2. Search Engine Media
3. Social Media Optimization 
4. Social Engine Media

Answer : 1) Search Engine Optimization.

 

9. Internet Marketing is known as also by

1. Mobile Marketing
2. Online Marketing
3. Social Media Marketing
4. Traditional Marketing

Answer: 2) online Marketing.

 

10. SMS stands for

1. Social Media Service
2. Social Message Service
3. Short Message Service
4. Short Media Service

Answer : 3) Short Message Service.

 

11. Which is the first step in Initial digital Marketing Plan?

1. Set goals                                    
2. Define the brand
3. Create Buyer personas             
4. Choose right digital Marketing Channel

Answer : 2) Define the brand

 

12. KPI Stands for

1. Key Performance Indicator
2. Key Performance Index
3. Key Product Indicator             
4. Key Process Index

Answer  : 1) Key Performance Indicator

 

13. Which goal is not included in the SMART Goals?

1. Realistic           
2. Specific
3. Measurable    
4. Reliable

Answer : 4) Reliable

 

14. The SWOT analysis is the analysis of

1. strengths, opportunities, weakness threats.
2. sales, objectives, weakness, threats.
3. strengths, opportunities, weakness, tests.
4. strengths, occupations, weakness, threats.

Answer : 1) strengths, opportunities, weakness threats.

 

15. Which factor is not included while building an audience persona for digital marketing purposes?

1. Demographic
2. Topographic
3. Psychographics 
4. Techno graphic

Answer : 2) Topographic

 

16. This type of Marketing involves any marketing activity conducting online.

1. Traditional Marketing   
2. Web marketing
3. Cause Marketing        
4. Transactional Marketing

Answer : 2) Web marketing .

17. Each web site is identified by a unique address called a

1. WWW    
2. URL
3. URW        
4. ULR

Answer : 2) URL

 

18. While designing website, ….. is used obtain feedback form people.

1. From    
2. frame
3. Hyperlink 
4. Table

Answer : 1) Form

 

19. MS expression web was successor of

1. FrontPage
2. CorelDraw
3. Front book    
4. PowerPoint

Answer: 1)FrontPage

 

20.  ……….. is a connection between tow webpages.

1. Hypertext 
2. Hyperlink
3. URL
4. HTML

Answer: 2) Hyperlink

 

21. What is full form of SEO?

1. Search Engine Optimization
2. Search Entry Optimization
3. Search Engine Operation
4. None of Above

Answer: 1)Search Engine Optimization

 

22. Which of the following are types of SEO?

1. On-Page SEO    
2. On-Page and FrontPage SEO
3. Front Page SEO
4. On-Page and Off-Page SEO

Answer : 4) On-Page and Off-Page SEO

 

23. Which is example of Search Engine?

1. Google search   
2. Yahoo!
3. Yandex     
4. All of the above

Answer : 4) All of the above

 

24. Which is not example of On-Page SEO?

1. Title tags    
2. Meta tags
3. Blogs   
4. URLS

Answer : 3) Blogs

 

25. Search Engine returns results depending on the search String. These results are Called .

1. URLs 
2. SERPs
3. SEM     
4. SEO

Answer : 2) SERPs

26. Customer Relationship Management is about

1. Acquiring the right Customer  
2. Instituting the best processes
3. Motivating employees
4. All of the Above

Answer : 4) All of the above

 

27. The acronym CRM stands for…

1. Consumer Relationship Marketing  
2. Customer Relationship Management
3. Customer Relations and Marketing
4. continuous Relationship Management

Answer : 2) Customer Relationship Management .

 

28. Which is not a CRM model?

1. Value chain Model  
2. IDIC Model
3. Payne and Frow’s Five-Step Process Model
4. SEO model

Answer : 4) SEO model

 

29. Which is the CRM tool?

1. Sales force   
2. Sales Project
3. Sales Management   
4. Force Sale

Answer : 1) Sales force

 

30. Which is not a function of CRM platform?

1. Lead Management    
2. Sales automation
3. Marketing Automation    
4. System Management

Answer : 4) System Management

 

31. Which is platform where users upload and share video Clips?

1. Blog   
2. Twitter
3. YouTube  
4. Pinterest

Answer : 3) YouTube

 

32. Which is type of Media Networking ?

1. Instagram    
2. YouTube
3. Snapchat    
4. All of the Above

Answer : 4) All of the Above

 

33. ……….. is the measurement and analysis of data to inform an understanding of user behavior across web pages.

1. Web analytics  
2. Data analytics
3. Marketing Analytics 
4. Media analytics

Answer :  1) Web analytics

34. Which is not feature of Facebook page?

1. profile picture   
2. Photostrip
3. Thumbnail         
4. Hashtag

Answer: 4) Hashtag

 

35. Which is not a digital marketing tool?

1. Google Ads   
2. Google Keyword planner
3. Google play  
4. Google analytics

Answer : 3) Google Pay

 

36.This approach is progressing form small or subordinate units to larger or more important units, as in an organization or process.

1. Bottom-up    
2. Top-down
3. High-low       
4. Left-right

Answer : 1) Bottom-up

 

37. Role of Social Media Executive is…..

1. Content Marketing    
2. Admin
3. Strategy                 
4. Analysis

Answer: 2) Admin

 

38. …… include general performance indicators such as traffic, leads, and reach as well as channel-based indicators.

1. PPC     
2. ROI
3. KPls       
4. CPC

Answer : 3) KPls

 

39. A …… is the approximation of the cost of a program, project, or operation.

1. Cost control  
2. Cost budgeting
3. Cost Analysis    
4. Cost estimate

Answer: 4) Cost estimate

 

40. …… is a tool to estimate the cost or necessary efforts for projects, work packages or activities in project  management.

1. Cost budgeting 
2. cost control
3. Cost analysis    
4. Resource Planning

Answer: 1) Cost budgeting