Popular Digital Marketing Channels :

TOP 10 Digital Marketing Channels :

Email Marketing is still one of the most effective digital Marketing channels. Email Marketing is the medium to get in touch with your potential customers or the peoples interested in your brand.
In addition, email marketing can be targeted to prospects based on where they are in your sales funnel. Prospects in the top of the sales funnel would get different messages then those in the middle of the funnel, and prospects in the bottom of the funnel would get still difference messages.

Paid search operates on a pay-per-click model, where the advertiser pays only when someone clicks on their ad. Search engine algorithms determine where your ads will be displayed based on what you’re paying for the ad as well as the ad’s quality score.
The majority of the paid search campaigns are run on commercial search engine platforms, with the top three being Google, Bing, and Yahoo.

SEO is one of the most important types of digital marketing. By optimizing your content for search engines, you can increase a steady stream of relevant traffic that will only grow over time.
As you know, a search engine is a web-based tool that scours the World Wide Web to help users find the information they’re looking for. Search engine marketing covers any activity that attempts to increase you ranking on their search engines. Most popular search engines are Google, Bing, and Yahoo.

Digital Advertising comes in several different forms such as banner ads, video ads, interactive ads, and rich media ads.
With display adverting, marketers have the benefit of targeting audience’s base one website content, geography, and device types.

Today, most people have profiles on multiple social networking platforms and have engaged with their favorite brands on those platforms.
Over the past couple of years, social networking platforms have also evolved into robust advertising platforms, this means you have ability to run extremely targeted campaigns on their platforms, and ensure that no advertising money is wasted.
The most popular websites for both earned and paid marketing are Facebook, Twitter, LinkedIn Integra and PA interest. Each one of these tools has it strengths and sicknesses.

The Most common form of video advertising can be found on platforms such as YouTube. A video ad typically plays before, during or after the content and audience intends to watch. You can make the video ads clickable so that they drive more traffic to your website.
In addition to paying the run ads on YouTube, and similar venues, marketers can also create and distribute their Owen videos as part of their content marketing strategy.

Affiliate marketing is the process of earing income every time you promote products or services of someone else. The affiliate simply searchers for a product they enjoy, then promote that product and earns a place of the profit from each sale they make.

Online public relation (E-PR) or Digital PR refers to the user of the internet to communicate with both potential and current customers in the public area.
In the period of digital marketing, the major online public relations tools for the public relations professionals and marketers search engine optimization are the results of mixture of digital technologies and public relations.

There are a number of ways brands can use digital marketing to benefit their marketing efforts. The use of digital marketing in the digital era not only allows for brands to market their products and services but also allows for online customer support through 24/7 services to market customer feel support and valued.